Clearly explains the basic concepts, strategies, and tactics of today’s public relations practice
Public Relations: Strategies and Tactics uses real-world case studies and examples to explain the basic concepts and theory behind modern public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honoured public relations techniques. The writing is geared to undergraduates, and many colourful charts and photos are used to enhance major concepts.
- ISBN10 1292056584
- ISBN13 9781292056586
- Publish Date 7 August 2014 (first published 13 March 2008)
- Publish Status Active
- Publish Country GB
- Imprint Pearson Education Limited
- Edition 11th edition
- Format Paperback
- Pages 624
- Language English