An introduction to marketing for people who have recently started or who intend to start and run their own business. It explains the key aspects of marketing in a practical straight-forward way, including: how to plan products and services for specific markets; how to define your target market; how to price; where and how to start your operations and, when you employ others, how to get everyone involved in marketing; the best distribution policy to adopt, how to develop a structural sales presentation that can be adopted by anyone who sells for you; the use of simply produced sales literature and price lists; when quoting for business, how to turn a quotation into a selling proposal, and examples of good and bad marketing from a variety of businesses.
- ISBN10 0631172467
- ISBN13 9780631172468
- Publish Date 31 January 1991 (first published 26 April 1990)
- Publish Status Unknown
- Publish Country GB
- Publisher John Wiley and Sons Ltd
- Imprint Blackwell Publishers
- Format Hardcover
- Pages 232
- Language English