Written by authors with an extensive track record in teaching business, the Europe, Middle East and Africa Edition of this bestselling volume features an up-to-date and comprehensive survey of the functional areas of business, including management, human resources, marketing, accounting, finance and investment. Brimming with real examples that address ethics and social responsibility, sustainable practice, small business and entrepreneurship, global issues, and the increasing role of social media, this landmark text provides an engaging and authoritative introduction to business.
- ISBN10 0618753141
- ISBN13 9780618753147
- Publish Date 27 December 2006 (first published 1 February 2004)
- Publish Status Out of Print
- Out of Print 4 August 2016
- Publish Country US
- Imprint Houghton Mifflin
- Edition 9th ed.
- Format Paperback (US Trade)
- Language English