The pressures of contemporary electioneering force political professionals into 'campaign mode'-a state of mind that merges a visceral drive to win elections with a deep-seated habit of strategic thinking. Wise political professionals know the basic rules of electoral strategy and how to read the political terrain. Campaign Mode examines the strategic histories of five successful congressional candidates-Ohio's Ted Strickland, Georgia's Bob Barr, California's Loretta Sanchez, Tennessee's Harold Ford, Jr., and Pennsylvania's Rick Santorum. The authors-both of whom have advised major political figures-combine original interviews, survey data, historical investigation, and first-hand observation of the candidates to reveal the inner workings of electoral politics. They demonstrate that campaigns do matter and show readers how to think like political professionals.
- ISBN10 074250140X
- ISBN13 9780742501409
- Publish Date 4 September 2002 (first published 1 January 2002)
- Publish Status Out of Print
- Out of Print 25 April 2017
- Publish Country US
- Publisher Rowman & Littlefield
- Imprint Rowman & Littlefield Publishers
- Format Hardcover
- Pages 224
- Language English