This guide explains how to retain satisfied customers through the application of TQM principles to database marketing techniques. The theory is backed up with case studies from some of the best and biggest companies.
- ISBN13 9780077079505
- Publish Date 31 August 1995
- Publish Status Out of Print
- Out of Print 20 June 2003
- Publish Country GB
- Publisher McGraw-Hill Education - Europe
- Imprint McGraw-Hill Publishing Co.
- Format Paperback
- Pages 384
- Language English