Marketing Decision Making: A Model-building Approach

by Philip Kotler

Gary L. Lilien

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  • ISBN10 0060440767
  • ISBN13 9780060440763
  • Publish Date 31 December 1984 (first published July 1971)
  • Publish Status Out of Print
  • Out of Print 16 August 1991
  • Publish Country GB
  • Publisher Longman
  • Imprint Longman Higher Education
  • Edition Revised edition
  • Format Hardcover
  • Pages 896
  • Language English