This text is written in an informal, conversational style with emphases on investing in common stocks and traditional security analysis, applications, historical context, qualitative factors, and relevance to the individual investor. There is extensive use of real companies and investment situations using the likes of Disney, Home Depot, Intel, Microsoft, Nike, Southwest Airlines, and Wal-Mart. Most chapters have one or more mini-cases.
- ISBN10 003031528X
- ISBN13 9780030315282
- Publish Date 31 July 2000 (first published January 1995)
- Publish Status Unknown
- Publish Country GB
- Publisher Thomson Learning
- Imprint Harcourt College Publishers
- Edition 3rd Revised edition
- Format Hardcover
- Pages 700
- Language English