Three Threats to Brand Relevance: Strategies That Work

by David A. Aaker

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  • ISBN10 1299465110
  • ISBN13 9781299465114
  • Publish Date 1 January 2013
  • Publish Status Active
  • Out of Print 25 February 2015
  • Publish Country US
  • Imprint Jossey-Bass
  • Format eBook
  • Pages 54
  • Language English