Testimonial Advertising in the American Marketplace: Emulation, Identity, Community

by Professor Marina Moskowitz and Marlis Schweitzer

Professor Marina Moskowitz (Editor) and Marlis Schweitzer (Editor)

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  • ISBN10 1282742493
  • ISBN13 9781282742499
  • Publish Date 1 January 2009
  • Publish Status Active
  • Out of Print 17 February 2015
  • Publish Country US
  • Imprint Palgrave MacMillan
  • Format eBook
  • Pages 240
  • Language English