Managing global business requires that leaders and managers fully understand the differences that exist within countries as well as between then. To succeed in China, knowledge of the local culture is essential. But what culture? The most successful business strategies rely on embracing the depth and breadth of diversity in local customers, employees and suppliers.
- ISBN10 6611886559
- ISBN13 9786611886554
- Publish Date 1 December 2004
- Publish Status Active
- Out of Print 8 June 2011
- Publish Country US
- Imprint Nicholas Brealey Publishing
- Format eBook
- Pages 344
- Language English