Packaging the Presidency, third edition, is Jamieson's updated study of history of presidential campaign advertising. It offers an examination and criticism of every presidential election from 1952 to 1992.
- ISBN10 0195089421
- ISBN13 9780195089424
- Publish Date 12 September 1996 (first published February 1985)
- Publish Status Active
- Publish Country US
- Imprint Oxford University Press Inc
- Edition 3rd Revised edition
- Format Paperback
- Pages 604
- Language English