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For courses in international business.
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Successfully prepare students for the international marketplace
International Business illustrates how successful managers must function in a competitive world. Packed with current examples that reflect the vibrancy of the international business field, this student-friendly text offers a managerial approach that keeps an emphasis on skills development, emerging markets, and geographical literacy. It also greatly emphasizes cultural literacy and gives students the tools to effectively communicate with foreign business representatives. The 9th Edition features new cases, boxes, and analyses reflecting the latest challenges and opportunities confronting international businesses, so students are prepared to successfully conduct business with organizations world wide.
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- ISBN10 0135181003
- ISBN13 9780135181003
- Publish Date 11 January 2019
- Publish Status Active
- Publish Country US
- Imprint Pearson
- Edition 9th edition
- Pages 9998
- Language English
- URL https://mlm.pearson.com/global/students/get-registered/index.html