Customer Relationship Management (CRM) is a growing area for businesses around the world. Despite the many difficulties in implementing these complex systems, the benefits of CRM are well-documented, and it has grown to be a huge industry in and of itself. With this, there is a demand for skilled employees and knowledgeable graduates. Students and employees must gain a better understanding of how CRM works in order to be viable in the workforce. This book provides detail, exercises, and content that has not been previously available. It can be used in multiple areas, including MIS, business, marketing, and others.
- ISBN10 1423900847
- ISBN13 9781423900849
- Publish Date 1 October 2006
- Publish Status Out of Print
- Out of Print 16 July 2012
- Publish Country US
- Publisher Cengage Learning, Inc
- Imprint Course Technology Inc
- Format Paperback
- Pages 256
- Language English