In this new edition Jim Dunn gives an updated, step-by-step guide to effective public relations. "There is no mystique surrounding good public relations," he says-but there are certain rules and steps to be taken in order to develop successful media relations.Jim Dunn uses almost 25 years' experience of both sides of the journalism/PR fence to provide valuable, practical advice-from the role of the PR officer to fees and costs and the effective use of PR on radio and television. It contains case studies which add extra value to this excellent guide.
- ISBN13 9781854186454
- Publish Date 1 December 2009 (first published November 1988)
- Publish Status Cancelled
- Publish Country GB
- Imprint Thorogood
- Edition 2nd ed.
- Format Paperback (US Trade)
- Pages 250
- Language English