Eye Tracking in User Experience Design

by Andrew Schall and Jennifer Romano Bergstrom

Jennifer Romano Bergstrom (Editor) and Andrew Schall (Editor)

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Book cover for Eye Tracking in User Experience Design

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Eye Tracking for User Experience Design explores the many applications of eye tracking to better understand how users view and interact with technology. Ten leading experts in eye tracking discuss how they have taken advantage of this new technology to understand, design, and evaluate user experience. Real-world stories are included from these experts who have used eye tracking during the design and development of products ranging from information websites to immersive games. They also explore recent advances in the technology which tracks how users interact with mobile devices, large-screen displays and video game consoles. Methods for combining eye tracking with other research techniques for a more holistic understanding of the user experience are discussed. This is an invaluable resource to those who want to learn how eye tracking can be used to better understand and design for their users.
  • ISBN10 1306507278
  • ISBN13 9781306507271
  • Publish Date 1 January 2014
  • Publish Status Active
  • Out of Print 17 June 2015
  • Publish Country US
  • Imprint Morgan Kaufmann Publishers
  • Format eBook
  • Pages 395
  • Language English