Fundamentals of Marketing takes you through all the required steps to develop a complete marketing plan and explains the marketing and advertising processes for traditional media, online advertising, and social media marketing. Fundamentals of Marketing comes with the Netsomar Marketing Plan Template and includes exercises for completing your own marketing plan. Fundamentals of Marketing is the perfect "How To" book for small business owners and entrepreneurs. Bruce May teaches you the same basic principles of marketing used at every level of the industry, providing detailed explanations of marketing processes and best practices that are easy to understand and easy to implement. He also explains why social media marketing has revolutionized marketing and shows how small and medium size businesses can use social marketing techniques to achieve growth not achievable using traditional advertising media and methods.
- ISBN10 1257758276
- ISBN13 9781257758272
- Publish Date 28 May 2011
- Publish Status Out of Print
- Out of Print 15 July 2015
- Publish Country GB
- Imprint Lulu.com
- Format Paperback
- Pages 294
- Language English