Marketing Research That Pays Off: Case Histories of Marketing Research Leading to Success in the Marketplace

by William Winston and Visiting Professor Larry Percy

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  • ISBN10 1306718295
  • ISBN13 9781306718295
  • Publish Date 1 January 2014
  • Publish Status Active
  • Out of Print 11 March 2015
  • Publish Country US
  • Publisher Taylor & Francis Ltd
  • Imprint Routledge
  • Format eBook
  • Pages 287
  • Language English