In this case-oriented text, well-known Harvard Business School authors cover the retailing challenges faced every day from the perspective of senior management. The readings and cases cover all aspects of a business to give readers a broad picture of the central dilemma faced by managers - finding a way to operate efficiently while satisfying the customer. The cases identify and provide information about critical and contemporary issues confronting retailers. Because many of the companies are well-known, students already possess prior knowledge.
- ISBN10 0538849088
- ISBN13 9780538849081
- Publish Date 1 December 1998
- Publish Status Active
- Out of Print 27 February 2002
- Publish Country US
- Publisher Cengage Learning, Inc
- Imprint South-Western
- Format Hardcover
- Pages 750
- Language English