Gorilla Marketing is the insider story of how a maverick, orange start-up airline founded by Stelios Haji-Ioannou took on the might of Europe's aviation giants in a marketing war of attrition and emerged victorious. Written by Tony Anderson, easyJet's third employee and first Marketing Director, the book is laced throughout with humorous anecdotes and first-hand accounts of the airline's outrageous PR stunts. From planning and launch, to battles with bureaucrats and a herculean struggle with the British Airways "800-pound Gorilla", this is the definitive story of how easyJet began its relentless rise to becoming one of the world's largest airlines.
- ISBN10 1907652728
- ISBN13 9781907652721
- Publish Date 14 September 2010
- Publish Status Out of Print
- Out of Print 5 August 2014
- Publish Country GB
- Imprint Grosvenor House Publishing Ltd
- Format Paperback (US Trade)
- Pages 148
- Language English