Click here to preview a sample chapter!In this highly anticipated revision, editors Barbara Norrander and Clyde Wilcox expose students to the substance and process of public opinion research in an accessible way. Capturing the diversity of this research with 12 essays 10 new to this edition and 2 fully updated well-respected contributors highlight the many approaches social scientists use to explore public opinion while citing actual research and teasing out the political implications of their findings.Understanding Public Opinion expands on important ideas that basic textbooks cover only briefly, such as public views of those on trial for terrorist acts, public attitudes in the aftermath of Hurricane Katrina, and the rise and fall of public support for George W. Bush. Part introductions provide important thematic context, and a statistics primer in the appendix offers students a handy reference. More relevant and thought-provoking than ever, Understanding Public Opinion is the ideal supplement for any public opinion course.
- ISBN10 1483301427
- ISBN13 9781483301426
- Publish Date 18 March 2009 (first published 25 October 1997)
- Publish Status Active
- Publish Country US
- Publisher SAGE Publications Inc
- Imprint CQ Press
- Edition 3rd Revised edition
- Format eBook
- Pages 256
- Language English