This new business analytics case study challenges readers to help a retail coin shop owner build an Internet sale and auction site that complements his existing business while reaching customers who prefer to purchase online. Crystallizing realistic analytical challenges faced by companies in many industries and markets, it exposes readers to the entire decision-making process, providing opportunities to perform analyses, interpret output, and recommend the best course of action. Author: Charles A. Wood, Duquesne University.
- ISBN10 0133823849
- ISBN13 9780133823844
- Publish Date 16 January 2014
- Publish Status Active
- Publish Country US
- Imprint Pearson FT Press
- Format eBook
- Language English