This study takes an integrated and innovative approach to the improvement of the financial performance of companies. It covers: investment decisions in new product development; financial appraisal of new projects; and project planning and management and financial control. There is a strong orientation towards international business, including risk management, market appraisal and planning.
- ISBN10 0631191526
- ISBN13 9780631191520
- Publish Date 18 December 1995
- Publish Status Out of Print
- Out of Print 13 August 1998
- Publish Country GB
- Publisher John Wiley and Sons Ltd
- Imprint Blackwell Publishers
- Format Paperback
- Pages 300
- Language English