Increasingly, business development skills are a must-have professional attribute for a wide range of people working in the built environment, from architects and engineers to planners. Knowing how to create the right environment for attracting, managing and retaining business is as much an issue in the built environment as it is in other professional services such as the law or management consultancy, those with the skills will have a marked career advantage. Yet, in most cases, the individual responsible for taking on the task will not be a marketer or business strategist by training, but rather a mid-level to senior built environment practitioner. Indeed, in many firms, bringing in new business may even be a firm-wide objective and as such considered a key skill for a range of different roles. So, generating trade and marketing the business with external partners (private or public sector clients, project partners and collaborators) are considered a key aspect of the job and as such will be central to a person's continuing professional development. This book is therefore geared towards helping built environment professionals to understand what effective business development is, and how pro-active marketing and strategic considerations can be incorporated into their working lives.
Business strategy vocabulary can sometimes seem too abstract or difficult to convey into practice for the uninitiated, and one of the key strengths of the book will be that it brings into play real-life case studies from a range of relevant sectors, to illustrate how business development principles apply in practice-and what happens when they work particularly well or badly. The studies will all be about well-known firms and will be carefully selected to exemplify, for example, developing a firm-appropriate 1- or 3-year plan, managing a client's expectations and assessing client satisfaction, or project delivery.
- ISBN10 0415434467
- ISBN13 9780415434461
- Publish Date 1 September 2008
- Publish Status Withdrawn
- Publish Country GB
- Imprint Taylor & Francis Ltd
- Format Paperback (US Trade)
- Pages 176
- Language English