Public Relations is one business function an organisation cannot decide it does not want. The only option is whether to manage PR as a conscious and deliberate activity, or to leave it to chance and hope for the best - a sure route to bad public relations. In this new text the author provides a comprehensive survey and analysis of PR drawing on a variety of illustrations and case histories and referring to a whole battery of techniques. It will be essential reading for students and others wishing to understand the dynamics and importance of Public Relations.
- ISBN10 0333609751
- ISBN13 9780333609750
- Publish Date 30 August 1995
- Publish Status Out of Print
- Out of Print 14 June 2007
- Publish Country GB
- Imprint Palgrave Macmillan
- Format Hardcover
- Pages 328
- Language English