Advertising: Mass Communication in Marketing

by James E. Littlefield and Charles A. Kirkpatrick

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  • ISBN10 0395048028
  • ISBN13 9780395048023
  • Publish Date December 1970
  • Publish Status Out of Print
  • Out of Print 18 October 2003
  • Publish Country GB
  • Imprint Houghton Mifflin
  • Edition 3rd Revised edition
  • Format Hardcover
  • Pages 544
  • Language English