The Challenge of Communicating: Guiding Principles and Practices applies a unique framework of key elements and guiding principles to all communication contexts while engaging readers with practical examples and realistic advice based on contemporary communication research.
The seven guiding principles are derived from universal axioms found in communication literature and are used as the foundation for content. Regardless of the context (interpersonal, group, or presentational), these elements and principles will help readers make effective decisions about the communication challenges, select appropriate strategies that effectively address those challenges, and apply the skills they need to achieve their communication goals. This book also provides lively, relevant, and engaging content as well as activities and assessments in every chapter.
- ISBN10 0205595405
- ISBN13 9780205595402
- Publish Date 7 December 2007 (first published 5 November 2007)
- Publish Status Out of Print
- Out of Print 1 September 2015
- Publish Country US
- Imprint Allyn & Bacon
- Format Hardcover
- Language English