Seth Godin examines how companies like Napster and Hotmail have successfully launched idea viruses - a customer-to-customer dialogue. He offers a recipe to creating your own idea virus and shows how businesses can use idea virus marketing to succeed in a world that doesn't want to hear from traditional marketeers anymore.
- ISBN10 0743504232
- ISBN13 9780743504232
- Publish Date 1 March 2001
- Publish Status Active
- Publish Country US
- Publisher Simon & Schuster
- Imprint Simon & Schuster Audio
- Edition Abridged edition
- Format Audiobook
- Duration 2 hours
- Language English