Great letterhead and business card design is crucial because it showcases a designer or client's business at a glance. Depicting the right sense of attitude, service and market position with just a tiny image and type is a major challenge. Where else must a design idea be conveyed so economically, focusing on the brilliance of the concept, uncluttered by coupons, price lists, graphs, or photographs? Designers will find advice and examples that illustrate superb uses of image, type, color, graphics, paper, size, format and printing. They'll also get guidelines for meeting the needs of their clients, creating high impact designs on a low budget and using special production techniques, including thermography, letterpress and die cutting.
- ISBN10 1581801521
- ISBN13 9781581801521
- Publish Date 27 April 2001
- Publish Status Out of Stock
- Out of Print 14 October 2009
- Publish Country US
- Publisher F&W Publications Inc
- Imprint North Light Books
- Format Hardcover
- Pages 144
- Language English