Have you ever wondered why McDonald's or Coca-Cola are so successful? Why Microsoft seems to run the world? Or why Nike dominates the sportswear market? Find the answers to these questions in this fascinating series. A combination of lively text packed with information and full-colour photography takes the reader on a journey of discovery, past the hype and publicity, to a place where they are fully informed and able to make their own assessments.
- ISBN10 1445105942
- ISBN13 9781445105949
- Publish Date 11 August 2011 (first published 15 July 2008)
- Publish Status Out of Print
- Out of Print 8 July 2014
- Publish Country GB
- Publisher Hachette Children's Group
- Imprint Franklin Watts Ltd
- Format Hardcover
- Pages 48
- Language English