Throughout the twentieth century the ready-to-wear industry, fashion journalism, and mass-media advertising fueled one another's success by identifying an ever-widening consumer class and fanning the desire to be fashionable. Through more than six hundred fashion ads that appeared in ""Vogue"" from the magazines debut in 1893 through the next ten decades, Hill documents not only this symbiosis but also an evolution in American fashion, society, and culture. In rich progression, the images document metamorphoses: from alabaster Victorian homemaker to painted flapper in just a generation, from conformist fifties mom to miniskirt-clad iconoclast only a decade later, from power-suited yuppie of the eighties to the techno self-stylist of the new millennium. In this long view of interactions that shaped much, much more than the fashion, Hill offers a comprehensive examination and resource for students and professionals in fashion and business history, popular culture, advertising, marketing, and womens studies.
- ISBN10 0896725340
- ISBN13 9780896725348
- Publish Date 15 January 2005 (first published 1 January 2004)
- Publish Status Inactive
- Out of Print 3 November 2023
- Publish Country US
- Imprint Texas Tech Press,U.S.
- Format Hardcover
- Pages 238
- Language English