Blending critical theory, conjunctural cultural studies, and assemblage theory, Making Sport Great Again introduces and develops the concept of uber-sport: the sporting expression of late capitalism's conjoined corporatizing, commercializing, spectacularizing, and celebritizing forces. On different scales and in varying spaces, the uber-sport assemblage is revealed both to surreptitiously reinscribe the neoliberal preoccupation with consumption and to nurture the individualized consumer subject. Andrews further probes how uber-sport normalizes the ideological orientations and associate affective investments of the Trump assemblage's authoritarian populism. Even as it articulates the regressive politicization of sport, Making Sport Great Again serves also as a call to action: how might progressives rearticulate uber-sport in emancipatory and actualizing political formations?
- ISBN10 3030150046
- ISBN13 9783030150044
- Publish Date 4 June 2019 (first published 15 April 2019)
- Publish Status Unknown
- Publisher Palgrave Macmillan
- Imprint Palgrave Pivot
- Format Paperback (US Trade)
- Pages 180
- Language English