MKTG 4

by Prof Carl McDaniel, Prof Joseph F. Hair, and Prof C. Lamb

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Created through a 'student-tested, faculty-approved' review process with over 200 students and faculty, "MKTG 2010, Student Edition", is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners.
  • ISBN10 0538468246
  • ISBN13 9780538468244
  • Publish Date 5 March 2010
  • Publish Status Out of Print
  • Out of Print 10 June 2016
  • Publish Country US
  • Publisher Cengage Learning, Inc
  • Imprint South-Western
  • Edition 4th Revised edition
  • Pages 368
  • Language English