Never Mind the Sizzle...Where's the Sausage?: Branding based on substance not spin

by David Taylor

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Book cover for Never Mind the Sizzle...Where's the Sausage?

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Are you looking for a branding book that's a bit different? You've found it. Never Mind the Sizzle... is an irreverent story packed full of practical tips, tricks and tools that reveal how to cut through the bull and buzzwords of branding, get deep insight into your customers, create a big brand idea, get your boss on board, win the consumer's heart and mind and stand out from the crowd. Join the blog at wheresthesausage.com !
  • ISBN13 9781907293948
  • Publish Date 5 February 2010 (first published 7 September 2007)
  • Publish Status Active
  • Publish Country GB
  • Publisher John Wiley and Sons Ltd
  • Imprint Capstone Publishing Ltd