When most people are faced with big money decisions, they react with their "gut" feeling. They can buy all the investing and how-to-books they want, but none of these books address the fact that people are very emotional about their finances and often make poor decisions based on impulses. Providing an insight into money blunders, this volume offers a psychological study of how people make decisions. Rather than giving a simplistic step-by-step process for making wise decisions, it provides an interesting mental audit, based on extensive research in cognitive psychology, of how people think about money. Representing a well thought out and eminently appealing way to solve the most common money mistakes, it helps the reader change the way he/she deals with and thinks about money, and stops him/her making the most common negotiating errors, to instead become better decision makers.
- ISBN10 0471296112
- ISBN13 9780471296119
- Publish Date 23 August 1999
- Publish Status Out of Stock
- Out of Print 8 October 2008
- Publish Country US
- Imprint John Wiley & Sons Inc
- Format Hardcover
- Pages 238
- Language English