This text begins with an overview of mass communication research and ethics of research. It then explores each major approach to research, including qualitative research, content analysis, survey research, longitudinal research, and experimental research. The text continues with a section on data analysis, and concludes with a forward-looking section on research applications, covering such topics as research in print and electronic media and on the Internet.
- ISBN10 0534562744
- ISBN13 9780534562748
- Publish Date 1 September 2003 (first published 1 October 1991)
- Publish Status Out of Print
- Out of Print 12 December 2013
- Publish Country US
- Publisher Cengage Learning, Inc
- Imprint Wadsworth Publishing Co Inc
- Edition 7th Revised edition
- Format Hardcover
- Pages 500
- Language English