This is the complete guide to marketing for restaurant managers. How do I market my restaurant to prospective customers? Do loyalty programs really work? How do I communicate with my local newspaper to get the biggest 'bang' for my marketing buck? By providing specific tools and methods tying marketing theory to practice, this concise, easy-to-use book provides restaurant and foodservice managers with answers to these marketing questions and many more. Part of the "Restaurant Basics Series", this hands-on resource offers a variety of material that is applicable to the day-to-day operation of a foodservice business, including strategies linking the location and design of a restaurant with its menu and pricing, as well as guidance on how to imple-ment a marketing plan and budget.
- ISBN10 1306841062
- ISBN13 9781306841061
- Publish Date 1 January 2013 (first published 7 November 2003)
- Publish Status Active
- Out of Print 4 March 2015
- Publish Country US
- Imprint Wiley
- Format eBook
- Pages 241
- Language English