Restaurant Marketing for Owners and Managers

by Patti J. Shock, John T Bowen, and John M Stefanelli

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This is the complete guide to marketing for restaurant managers. How do I market my restaurant to prospective customers? Do loyalty programs really work? How do I communicate with my local newspaper to get the biggest 'bang' for my marketing buck? By providing specific tools and methods tying marketing theory to practice, this concise, easy-to-use book provides restaurant and foodservice managers with answers to these marketing questions and many more. Part of the "Restaurant Basics Series", this hands-on resource offers a variety of material that is applicable to the day-to-day operation of a foodservice business, including strategies linking the location and design of a restaurant with its menu and pricing, as well as guidance on how to imple-ment a marketing plan and budget.
  • ISBN10 1306841062
  • ISBN13 9781306841061
  • Publish Date 1 January 2013 (first published 7 November 2003)
  • Publish Status Active
  • Out of Print 4 March 2015
  • Publish Country US
  • Imprint Wiley
  • Format eBook
  • Pages 241
  • Language English