Service Marketing: Quality and Financial Impact with Software

by Roland T. Rust, Anthony J. Zahorik, and Timothy L. Keiningham

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  • ISBN10 0673555240
  • ISBN13 9780673555243
  • Publish Date 17 January 1997
  • Publish Status Out of Print
  • Out of Print 23 February 2005
  • Publish Country GB
  • Imprint Addison-Wesley Educational Publishers
  • Language English