Interactive Services Marketing covers the essentials of services marketing--with particular emphasis on the theater model and the impact of technology. The text features a dynamic approach to human interactions--both in face-to-face communication and in connections through technology. The Third Edition focuses on interactions in service environments. The concise text is fully supported by a robust web site, enabling instructors to reinforce the emphasis on technology and allowing students to interact with both the printed text and online material. Pedagogical tools include chapter-opening vignettes, margin notes, end-of-chapter summaries and conclusions, exercises, and Internet activities.
- ISBN10 0618641807
- ISBN13 9780618641802
- Publish Date 1 August 2007 (first published 19 November 1999)
- Publish Status Out of Print
- Out of Print 2 November 2015
- Publish Country US
- Imprint Houghton Mifflin
- Edition 3rd Revised edition
- Format Hardcover
- Pages 304
- Language English