Bridging the Culture Gap: A Practical Guide to International Business Communication

by Penny Carte and Chris Fox

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Book cover for Bridging the Culture Gap

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Praise and Reviews

"As an American who has worked in Europe for the past 3 years, I find Bridging the Culture Gap to be a practical guide for communicating and influencing across cultures. The authors use authentic and engaging anecdotes, which will help readers to understand their own culture, and other`s reactions to it in the context of everyday business."

Gary Kuusisto, Director, European Learning & Development, The Gillette Company

"This book gives you a practical insight into cross-cultural communication in business today, based in part on the Canning team`s deep experience in training over 1,000 managers and specialists in a unique Franco-Japanese adventure. Every International professional should find food for thought in this book."

Francois Foix, Human Resources Coordinator, Renault-Nissan

"Full of real-life examples and practical advice which reflects the experience and skills of its masterful but unpretentious authors."

Andreas Molck-Ude, Head of Africa and Middle East Division, Munich Re

"Canning offers tough and intensive training, but brilliant results. I believe this book will do the same thing for anyone looking for success in cross-cultural business."

Takashi Kashiwagi, Head of Global Regulatory Approvals and Marketing Support, Aventis Japan

As globalization gathers momentum, the contact between business people from other countries is becoming more frequent. The more national boundaries a company crosses, the greater the scope for misunderstanding and conflict. To succeed internationally, it is essential to be able to break the barriers of culture, language and set patterns of thinking.

Bridging the Culture Gap, written by two of Canning's most experienced trainers, is a distillation of many years' work and is based on the real-life business situations of their international clients. You'll find out how to:

interpret the party line

communicate with style

get your message across

play the conversation game

be sensitive to other cultures

mind your manners

avoid the usual faux pas

win the deal

and so much more.

Packed with fascinating cases, cultural awareness scales, communication style tests and practical tips, this lively guide will help anyone - of any nationality - to become a better communicator. Whether you're planning to give a presentation to a cross-cultural group or about to negotiate with an overseas client, Bridging the Culture Gap will ensure that your cultural awareness antennae are well tuned.
  • ISBN10 0749441704
  • ISBN13 9780749441708
  • Publish Date 26 March 2004
  • Publish Status Out of Print
  • Out of Print 16 June 2008
  • Publish Country GB
  • Imprint Kogan Page Ltd
  • Format Paperback (US Trade)
  • Pages 192
  • Language English