This is the first and only guide to a subject of vital interest to every entrepreneur. Written by an author team that brings together the expertise of two leading Wharton academics and an entrepreneurial superstar, "Entrepreneurial Marketing" arms entrepreneurs with cutting-edge marketing approaches - including the latest web-based segmentation and positioning techniques - that will provide their new ventures with solid foundations on which to build, grow, and thrive. This is the first book devoted exclusively to marketing strategies for new entrepreneurial ventures. It covers cutting-edge strategies for finding, exploiting, and even creating powerful niche marketing opportunities for new ventures on the Internet.
- ISBN10 1280341114
- ISBN13 9781280341113
- Publish Date 1 January 2002 (first published 1 January 2001)
- Publish Status Active
- Out of Print 19 November 2013
- Publish Country US
- Imprint John Wiley & Sons
- Format eBook
- Pages 289
- Language English