The Brave New Service Strategy: Aligning Customer Relationships, Market Strategies, and Business Structures

by Barbara A. Gutek and Theresa Welsh

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In "the good old days", service providers usually knew ther customers personally, or at least by sight. In modern times, traditional service relationships have mutated almost beyond recognition, and customer service contacts are increasingly automated and anonymous. This volume explores the changing nature of customer service, showing businesses how to adapt and build a service business that gives customers the "personal" service they still yearn for.
  • ISBN10 0814405274
  • ISBN13 9780814405277
  • Publish Date 7 March 2000
  • Publish Status Out of Print
  • Out of Print 2 July 2021
  • Publish Country US
  • Publisher HarperCollins Focus
  • Imprint Amacom
  • Format Hardcover
  • Pages 320
  • Language English