Definitive guide to customer loyalty, its diagnosis, management, and improvement available to the telecommunications professional. Industry veteran, Rob Mattison, shares his expertise. The book explains tools and techniques for a coherent telecom business strategy. It is a very readable text that communicates the core ideas effectively. Highly recommended for telecom execs.
- ISBN10 1458397955
- ISBN13 9781458397959
- Publish Date 18 August 2011
- Publish Status Active
- Publish Country US
- Imprint Lulu.com
- Format eBook
- Language English