Addressed to the "one-dimensional" entrepreneur who sets up in business with one predominant skill and lacks other business expertise, this book reviews problems faced by small businesses and ways of solving them. A wide range of case-study material illustrates how small businesses have dealt with this difficulty, with both success and failure. The advice in the book is drawn from government and private sources, and from the hundreds of small-business entrepreneurs with whom the author has come into contact whilst writing articles as a freelance journalist for the national and local press. David Oates received the Wincott Award in 1985, for a series of articles about small firms.
- ISBN10 0099439212
- ISBN13 9780099439219
- Publish Date 15 June 1995
- Publish Status Out of Print
- Out of Print 21 July 2000
- Publish Country GB
- Publisher Cornerstone
- Imprint Arrow Books Ltd
- Format Paperback (B-Format (198x129 mm))
- Pages 224
- Language English