This concise, student-friendly text teaches the essentials of telecommunications. It is directed at all students as consumers of media, as well as at students who plan to be media producers. The first section of the text focuses on the various media forms (e.g. radio, the Internet), while the second section addresses the functions of media (programming, advertising, etc.); however, the various chapters may be read in any sequence, with the help of an effective glossary that defines all potentially unfamiliar terms.
- ISBN10 0073221589
- ISBN13 9780073221588
- Publish Date 29 June 2005 (first published 1 September 2002)
- Publish Status Out of Print
- Out of Print 15 May 2021
- Publish Country US
- Publisher McGraw-Hill Education - Europe
- Imprint McGraw Hill Higher Education
- Edition 9th Revised edition
- Format Paperback
- Pages 458
- Language English