Advertising Media Planning

by Roger Baron and Jack Z. Sissors

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  • ISBN10 661276466X
  • ISBN13 9786612764660
  • Publish Date 16 July 2010 (first published 1 October 1987)
  • Publish Status Active
  • Out of Print 28 September 2011
  • Publish Country US
  • Imprint McGraw-Hill
  • Format eBook
  • Pages 496
  • Language English