Sally Dibb and Lyndon Simkin present a clear, systematic approach to marketing planning. They first outline the main features of the key planning techniques and strategies. Then, involving the assessment of marketing opportunities and resources, they present a step-by-step guide to the ways you can determine market objectives and develop a plan for their implementation and control.
- ISBN10 0415118913
- ISBN13 9780415118910
- Publish Date 30 October 1995
- Publish Status Out of Print
- Out of Print 20 October 2009
- Publish Country GB
- Imprint Cengage Learning EMEA
- Format Paperback
- Pages 256
- Language English