A Collection of Cases in Marketing Management

by H. Robert Dodge and William G Zikmund

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  • ISBN10 0314853138
  • ISBN13 9780314853134
  • Publish Date 20 July 1997
  • Publish Status Out of Print
  • Out of Print 13 August 1997
  • Publish Country US
  • Imprint West Publishing Co
  • Edition 2nd Revised edition
  • Format Hardcover
  • Pages 344
  • Language English