Electronic Media: An Introduction provides students the essentials for interacting with electronic media whether they plan to become media producers or shrewd media consumers. The text discusses the most current media forms and the functions of those forms as they relate to advertising, promotional, regulatory, ethical and global issues. Students will explore types of media careers and learn how to obtain those jobs by developing networking and interviewing skills and by preparing strong application materials.
- ISBN13 9780073526164
- Publish Date 16 October 2012 (first published 16 December 2009)
- Publish Status Out of Print
- Out of Print 14 November 2022
- Publish Country US
- Publisher McGraw-Hill Education - Europe
- Imprint McGraw-Hill Professional
- Edition 11th edition
- Format Paperback
- Pages 464
- Language English