Practical Marketing: An Asian Perspective

by Chow-Hou Wee

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Book cover for Practical Marketing

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This book is very timely in view of the growing importance of Asia. Over the past ten years, many Asian economies ranging from the newly industrialized economies of Taiwan, Hong Kong, Singapore and South Korea, to the semi-developing economies of Malaysia, Indonesia, and Thalland, have all experienced tremendous economic growth unparalleled in any part of the world. With the opening of China and other centrally planned economies like Vietnam, Myanmar, Laos, and Cambodia, Asia is on the path to astronomical economic growth.
  • ISBN10 0201628570
  • ISBN13 9780201628579
  • Publish Date 1 January 1998
  • Publish Status Out of Print
  • Out of Print 31 October 2009
  • Publish Country GB
  • Publisher Pearson Education Limited
  • Imprint Addison Wesley
  • Format Hardcover
  • Pages 312
  • Language English