An effective balance between authoritative theory and meaningful practice.
International Business is an authoritative and engaging voice on conducting business in international markets. This text not only describes the ideas of international business but it also uses contemporary examples, scenarios, and cases to help readers effectively put theory into practice.
- ISBN10 1322070946
- ISBN13 9781322070940
- Publish Date 1 January 2014 (first published 18 May 2010)
- Publish Status Active
- Out of Print 27 May 2015
- Publish Country US
- Imprint Pearson
- Edition 15th Revised ed.
- Format eBook
- Language English